Jess Spate

Posted by:

Jess Spate

Date:

26/07/13

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Despite Pinterest’s popularity as a social media channel, sometimes getting accurate analysis from the site has proved tricky. In this post we examine what free tools are out there for you to get the most of.

Pinterest on an iPad

Facebook offers its own Insights package and there are masses of third party providers who will help you make sense of what’s going on around your Twitter profile. The same applies to competitor Facebook and Twitter accounts.

But Pinterest is still relatively new. At the time of writing a number of well-known social analytics providers (for example Simply Measured ) are working on Pinterest reporting but haven’t launched yet. In this post I’ll provide a quick of our best free tools that are available here and now. In all cases, you don’t need Pinterest login details, meaning it’s just as easy to check out a competitor as it is to monitor your own progress.

The first stop is Pinterest itself. You can see who has repinned a particular item, for example, and of course check likes and repins. It’s well worth keeping an eye on the performance and sharability of your own content!

Pinterest score

Looking to external services, Pinreach has to be a favourite for individual organisations. It’s free and easy to get started, and offers simple metrics over time and a helpful list of influential followers. We think this one is well worth checking out, particularly if your Pinterest analytics needs are on the modest side or you’re just seeking out a few ideas to improve performance.

Piqora (formerly Pinfluencer) is squarely aimed at power users - agencies and big, big brands. They say that they’d “prefer not to release our exact pricing”. You can, however, use it for 21 days for free. Good for competitor research even if you decide not to hand over your credit card details at the end of the trial period. You don’t need user access to the accounts you want to look at.

Pinterest analytics

At the other end of the scale, Pinpuff is super quick and easy. It provides some basic influence metrics and quick stats, plus some info about the value performance of individual boards. It’s a bit like Tweetreach for Twitter in flavour of potential usage. Fast and user-friendly, this is our favourite for simple stats.

RePinly also offers basic stats, and also a Tweekdeck-like search column structure intended to help you manage your account. It’s free, but if it’s analysis you’re after rather than straight stats or a management tool, PinPuff is probably a better way to go.

Pinalyzer doesn’t look particularly slick, but it does offer some interesting things, like concrete suggestions on who to repin. Log in regularly and it’ll also keep track of changes over time for you. Easy to use and probably a fair pick for simple stats.

It is technically free to get started with PinLeague but you will have to hand over credit card details so you can be “automatically upgraded” once you get past 5000 pins. The time series graphics are very pretty but a lot of the data can be gleaned from free sources - growth over time can be obtained with PinAuthority in a less pretty fashion, but this might be a good solution for those who don’t mind spending a little bit of money to get something sleeker.

Pinalytics offers a broader view. It does demand access to your Google Analytics data but there are interesting data nuggets to be had relating to off-Pinterest activity. Handy if you want to examine how far a particular piece of site content went through various channels but be aware of possible pitfalls surrounding the sharing of client data.