Ceri Richmond

Posted by:

Ceri Richmond

Date:

08/04/16

Things change in the digital world very quickly. It’s one of the reasons why we love it but it also means websites must look to evolve with the changes.

What was built using cutting edge technology even a few years ago has since been developed upon and sites have to keep up or be left behind.

We at Core have developed a three tiered website review system, designed to evaluate every aspect of your site and its position amongst modern thinking and techniques. This allows you to really get a sense of where your website is at while providing pointers to help you get it where you want it to be.

Reflecting our Core values, this audit is a flexible concept and is fully scalable to meet your own bespoke needs as a business. Whether you’re a local company keen to get a handle on your site or a multi-national business looking for a comprehensively detailed investigation into digital performance, we have a solution to suit you.

Ensuring the foundations are solid

All websites must be structured for success. However, that success is relative to what you want to achieve from your website.

One of the great things about the digital space is the enormous possibilities out there in developing a web presence. Different styles of web development suit different types of web functionality and we want to ensure your underlying structures are right. Circumstances may have changed in the years since your website launched, either in your business or with the technological advancements out there, and we want to make sure you’re best setup for success.

Getting the message across

What does your business want to say and how does it want to say it? Getting your message out there with clarity and concision while developing a brand voice or personality is sometimes a tricky balance.

Of course content is not only how humans read it but also how bots like Googlebot understand your content. This means content not only has to be well written with no grammatical or spelling errors but it also should have a keyworded focus. What we mean by that is ensuring the key terms that people may use to search for your business on Google appear on your site. If Google can see there is a page on your site which delivers trustworthy information regarding that query it is more likely to give you a good ranking on their search listings.

Not just how it looks but how it works

They often say the first taste is with the eyes and for websites this is quite often true. Users are naturally drawn to sites which look great as opposed to ones that look old or heavily templated.

But we at Core are also embracing of the fact that great design is not just just how it looks but how it works. Websites need to feel intuitive to users and take as little effort or thought from their perspective as possible. You will be surprised at how users may navigate your site, often in a completely different way to how you intended. By using various tools to monitor how your site is being used e.g. heatmapping, we can look to optimise this experience for your users.

These three areas encompass the knowledge and experience of our entire team at Core and will help deliver a jargon-free site audit which includes actionable insights specific to your company. Please get in touch to find out more about how our Core site audits can help you meet your digital goals.