Client

Breezefree Ltd

Breezefree is a company dedicated to transforming outdoor spaces; offering a wide range of awnings, parasols, barriers and roof structures to suit individual needs.

Client

Breezefree Ltd

Services

Web design and development, content optimisation

Tools

Ruby, Middleman

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The client

Since their founding in 2002, their mission has been to promote alfresco culture and their successes have helped them gain an eminent and respected position in the industry. They are also one of the UK partners of the 2015 Restaurant & Bar Design Awards, linked to a whole network of the very best designers and suppliers in the world.

The brief

As a business dedicated to designing spaces, it was vital for Breezefree to own a website which will help reflect their own design values. It was felt that their old website did not achieve this aim and a whole refresh of their online presence was needed to separate them from their competitors.

The response

In initial discussions relating to design it was key for us that there needed to be a strong use of imagery. The nature of Breezefree’s project work gave us a rich and diverse pool of images which would become the site’s focal point.

We were also keen to transform the structure of the site, moving away from a strict informational focus to one which shows a narrative. Storytelling is a great way to hook users and encourage them to engage with your site. For Breezefree, we decided to build off the strong imagery to create a tiled homepage design where these case studies would feature. Links to product pages are utilised in a vertical navigation combined with a slick hover effect.

One of the main aspects of the site, which was built using the Middleman framework, that needed consideration was that it needed to be mobile optimised, a requirement which the old site failed to satisfy. This feature is not only vital from a user experience point of view but also from a general site health perspective, with search engines looking to reward sites who cater for their mobile visitors. All of our design and build work carefully considers this requirement and allows us to be at the cutting edge of modern techniques and thinking.

They did a fantastic job of interpreting our requirements, resulting in a website with intuitive navigation and a contemporary, stylish look that reflects the quality of the Breezefree brand.

Will Lisle

Managing Director

The new website is excellent. Clean, sharp & professional. A most excellent improvement.

Simon Cotton

Owner

Let's talk

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Call us on:
+44 (0)29 2070 4700

Meandros House
54a Bute Street
Cardiff Bay, CF10 5AF

Email us at:
hello@wearecore.co.uk


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Meandros House,
54a Bute Street
Cardiff Bay, CF10 5AF
+44 (0)29 2070 4700
hello@wearecore.co.uk

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