In 2009 BIID appointed Peter & Paul to work on their brand identity as they moved from an association to an institute. We worked alongside Peter & Paul to develop a consistent look and feel for the website as well as taking into consideration user requirements and best practice optimisation techniques.
The website showcases an ergonomic design and user-friendly layout. Crisp, high-definition images flow down the page, foregrounding members’ projects on the site, whilst clear drop-down menus lend themselves to straightforward navigation. Functionality and navigation were our priority, Peter & Paul’s designs for the website were simple and strong, guiding users around the site clearly and leaving plenty of space for members’ work to take centre stage.
Benefits of the new interface for BIID members include access to an extended profile. Members can now upload an image to customise their profile and showcase their work, whilst Industry Partners are able to add a logo to their page. The new profile design serves as a convenient point of reference for members to verify their category of Institute membership and relevant expiry dates.
Further new features include an updated BIID blog and a Supplier Directory separated into divisions, making it simpler to navigate and quicker to find what you are looking for. The website’s Members’ Area has been similarly redesigned, allowing members to view referrals in a clearer format, as well as respond to them faster. In addition, an automated jobs noticeboard regularly updates on the website with information about current available positions and projects.