Client

Chris John & Partners

Chris John & Partners are a leading estate agents firm based in Cardiff who approached us with a view to refreshing their design identity.

Client

Chris John & Partners

Services

Web design and development, Dezrez integration, SEO (search engine optimisation), signage, property particulars, flyers, press advertising

Tools

Ruby, Sinatra, Dezrez API

Photography

Occupied Spaces

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The client

Chris John & Partners are a long established and leading estate agents based in Cardiff. They place great emphasis on personal service and attention to detail. It’s partners and staff have a wealth of experience in the property market and they are highly regarded as experts in their field.

The brief

Andrew Thomas, Managing Partner at Chris John, approached us with a view to refreshing their visual identity. The brief featured a wide variety of different mediums, both offline and online, including commercial signage, marketing materials and their website.

Primarily the task was to update their image in line with modern thinking, helping to appeal to their increasingly younger audience in the process.

The response

The first task we set to work on was updating the existing identity to give it a more modern feel but not to lose the recognisable and respected heritage within the local area. We began by analysing a number of typefaces and agreed upon one that was clean, modern and confident, this being FS Ingrid from UK based font foundry Fontsmith. The positioning of the type was to be inherited but by equalising the font weights and making the colours a lot richer we designed a recognisable yet confident new identity.

Once the identity was agreed the next task was designing the on street signage as this would have the most visual impact within the local area. For the sale and rental boards we chose a portrait format with a simple layout boldly displaying the new identity.

Moving on to the website we quickly identified the need for quality photography in delivering a truly great estate agency website. This had the dual outcome of providing a stronger selling point with better images of the properties themselves, while allowing the right images to shape the visual design we wished to create. With this we sought to use large scale imagery throughout the site while presenting the properties themselves in the best possible light.

In terms of user experience we wanted the website to reflect the needs of its visitors and move away from the more structured navigational feel of the old site. This led us to a slick scrolling system which would produce properties in a grid format from the homepage. This decision was also made in view of the desire to produce a responsive site, again drawing from the brief to appeal to a younger audience.

These kind of projects are exactly what we are about as an agency, providing a fully rounded service to clients to deliver the best possible results. Through a detailed brief and open communication with the client we had all the information required to get off to a fast start with the project and keep that momentum going throughout. The fact that our branding work is now featured across a wide range of mediums gives us great pride, showing the versatility in our design team.

Offline marketing

To compliment the launch of the new brand and online activity we also designed a series of printed marketing materials to be distributed around the local area. In addition to this we produced a number of local press adverts to further promote the launch.

Collaborating with the team at Core on our recent brand re-fresh helped us achieve so much more than we had envisaged, especially with the new website. We had several competitor agents ringing up to tell us how good it was! Clients love it too.

Andrew Thomas

Managing Partner

Let's talk

We would love to learn about your project

Call us on:
+44 (0)29 2070 4700

Meandros House
54a Bute Street
Cardiff Bay, CF10 5AF

Email us at:
hello@wearecore.co.uk


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Core

Meandros House,
54a Bute Street
Cardiff Bay, CF10 5AF
+44 (0)29 2070 4700
hello@wearecore.co.uk

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