Client

Firefly Lighting

With those organisations who have an accent on design, a CMS is needed which provides versatility and adaptability.

Client

Firefly Lighting

Services

Identity design, web design and development, hosting, day-to-day support.

Tools

Ruby on Rails, CDN (content delivery network), Core CMS.

Partners

Peter & Paul

Contact

Ceri Richmond

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The client

Firefly Lighting Design comprise of a highly skilled team of lighting consultants, lending their talents and experience to a wide variety of design projects. The business is truly global in its outlook and as part of its brand ethos wants to harness a sense of collaboration to help deliver unique and exciting projects.

The brief

As a company, Firefly are at the cutting edge of design and creativity but had a website which did not reflect this. It was agreed that the site was behind the times both in terms of technology and design, with a refresh needed to bring it up to brand standards. Although the site needed to relay key messages such as brand values and contact information, displaying the quality and variety of projects needed to have due prominence.

The response

As a case study/projects led site, one of our first tasks was to decide upon its immediate display on the homepage and then its appearance as a inner page template, with a copy/image structure which would be easy to reuse for the client.

On the homepage we created a series of panels which initially appeared as a series of images and would then give the name of the project upon rollover. This theme of subtle/collapsable text is one which exists throughout the site, including the inner project page which features a large image carousel and text which can be opened by click.

As a company with gorgeous photography at its disposal and a firm accent on design, we wanted to ensure the site had as much of a ‘wow’ factor as possible to leave visitors in no doubt as to their visual identity. This is also reflected when viewing the site on a mobile device, with the popularity of non-desktop visits meaning all sites must be seen as ‘mobile-friendly’ in order to succeed.

In terms of the technological solutions applied, it was built using a custom CMS which allows the client a personalised level of access their site and editable features. This extends to the blog/news section which, along with the projects themselves, creates an ongoing supply of fresh content which both users and search engines love.

Core worked with us to refine our online message and identity. They created a platform that was easy to navigate and painless to maintain. Like ourselves they were creative, collaborative and professional; in short they made us feel good.

John Lau

Managing Director, Firefly

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+44 (0)29 2070 4700

Meandros House
54a Bute Street
Cardiff Bay, CF10 5AF

Email us at:
hello@wearecore.co.uk


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Meandros House,
54a Bute Street
Cardiff Bay, CF10 5AF
+44 (0)29 2070 4700
hello@wearecore.co.uk

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