Client

The Devil Inside - Music Theatre Wales

Keeping the drama in website design.

Client

Music Theatre Wales

Services

Web design and development, hosting, day-to-day support.

Tools

Ruby, Middleman.

Partners

Departures®

Contact

Ceri Richmond

View website

The client

Music Theatre Wales is a company dedicated to sharing the wonderful emotion and drama which is held in fantastic opera to the whole of the United Kingdom. Over the years they have commissioned a great range of productions and worked in collaboration with some of the finest composers of a generation, including Harrison Birtwistle, Peter Maxwell Davies, Philip Glass and Mark-Anthony Turnage.

The brief

Music Theatre Wales approached us with the task of creating a one page website for their new production ‘The Devil Inside’, composed by Stuart MacRae and written by Louise Welsh. The proposed site needed to be functional in that it provided all of the necessary production information accessed through a sleek navigation, but also gave users a flavour of the mood and themes of the piece through its design.

The response

We at Core held an existing relationship with Music Theatre Wales through our design and build of their website for The Trial, a previous MTW production. This site gave us the technical basis for ‘The Devil Inside’ (e.g. built on a subdomain), but of course is a different production entirely so needed to imbue its own sense of identity.

Working with the original concept artwork produced by Departures design, we set about developing a site ambience which we feel reflected the spirit of the production. As a colour scheme, the site has a primary dark atmosphere to it, punctuated by moments of colour to highlight the intense emotion.

From a technical perspective, we employed the use of modal pop ups to allow us more opportunity for additional content without impinging on our vision for design. This also presented us with further space to showcase and optimise the production’s impressive associated video content.

Performance on mobile and tablet devices was a key consideration during design and build, given our data on ‘The Trial’ had told us that around 20% of total website views came from such devices. We wanted to ensure ‘The Devil Inside’ looked its best on any screen size and in turn displayed a user-friendly responsive navigation.

We were delighted with the way Core responded to our brief and created a visually dynamic and inviting site that was simple to use and presented the style and energy of our work. We also had great feedback about it!

Michael McCarthy MBE

Joint Artistic Director, Music Theatre Wales

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+44 (0)29 2070 4700

Meandros House
54a Bute Street
Cardiff Bay, CF10 5AF

Email us at:
hello@wearecore.co.uk


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Core

Meandros House,
54a Bute Street
Cardiff Bay, CF10 5AF
+44 (0)29 2070 4700
hello@wearecore.co.uk

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