Client

The Priory Hotel & Restaurant

Incorporating great taste into website design.

Client

The Priory Hotel & Restaurant

Services

Web design and development, hosting and support.

Tools

Ruby, Middleman

Partners

Magenta Photography

Contact

Ceri Richmond

View website

The client

The Priory is an independant hotel and restaurant based in Caerleon, South Wales. Delivering a high quality selection of food and drink in gorgeous surrounds, the Priory has become a destination for those exploring the local area. A site rich in history and legend, The Priory also plays host to various events and functions throughout the year.

The brief

The Priory as a hotel and restaurant are proud to offer a high quality stay with picturesque views, something which they felt was not represented in their former website. An effort was needed to bring their online presence up to standards, while also ensuring the site streamlined its core functionality of taking reservations as part of the process.

The response

An immediate feeling when first landing on the old site was that the dark colours used throughout created the wrong ambience for users. We wanted to lighten the tone as part of this refresh and tailored our photography brief accordingly, delivered with expert skill and care by our friends at Magenta Photography.

We also took the opportunity to appraise current content and its structure, with a clunky navigation feared an issue in the previous site. This led to a more optimised ordering of content and intuitive navigation to assist in this process. In addition to this, efforts were made to focus on the history behind The Priory and its atmosphere, with this deemed a strong selling point in competition to more ubiquitous chain businesses in the area.

A key consideration, which is true for all of our projects, is how the site will look and work on a mobile or tablet device, given the recent trends for use on these devices. Through thorough user testing across browsers and subsequent iterations we are left with a site which will perform well under the stresses and strains of the flexible modern day user.

In terms of handling bookings on the site, we wanted to ensure that the conversion funnel was as slick as it could be from a technical perspective and there was a seamless integration with their third party management software. In addition to this, the user journey had to be plotted and accommodated as part of the build, from landing on the site through to an eventual booking.

Let's talk

We would love to learn about your project

Call us on:
+44 (0)29 2070 4700

Meandros House
54a Bute Street
Cardiff Bay, CF10 5AF

Email us at:
hello@wearecore.co.uk


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Meandros House,
54a Bute Street
Cardiff Bay, CF10 5AF
+44 (0)29 2070 4700
hello@wearecore.co.uk

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