The Search and Social team at Core has recently been involved in the digital marketing of the Restaurant and Bar Design Awards and this case study briefly sets out the processes, tasks, and successes of Core’s role in promoting the Awards using social media and other digital communications.
Core has been the Restaurant and Bar Design Awards’ digital partner for the last five years, and 2013 was the perfect opportunity during the life of the Awards so far, to take on the challenge of building interest in the Awards night itself. Improving engagement with fans and followers all over the world, as well as those present on the night, was a major objective.
The Restaurant and Bar Design Awards are a truly international phenomenon, which attract a significant number of entries to the competition from the four corners of the globe, and many of these shortlisted design teams travel to the UK especially for the Awards.
The opportunities and rewards of social media engagement are self-evident with a project such as this - a unique, visually exciting, and internationally important event in the design calendar - and we’d like to show you how we did.