Driving Magneto’s e‑commerce ambitions
A car magazine like no other, with contributions from the world’s leading writers, photographers and illustrators.
Magneto magazine is an enviable brand in the car industry world. Having launched their first magazine in 2018, they wanted an ecommerce website to complement their timeless image while enabling them to drive sales of individual products and build subscriptions. We designed and developed a fully responsive site to achieve these goals and fuel their growth.
UX design and wireframing
A responsive prototype was created using the information gathered during Discovery. We made sure that we understood the hierarchy of information and developed the content and architecture before progressing to the design phase. This included creating an editorial design style fit for a digital platform.
Styling it out
We adapted the Magneto brand identity for digital use, employing their established logo, typography and layout principles from their printed material. A style sheet was created to provide consistency throughout the site, adapting colour schemes and providing new font and image styling where required.
Uncomplicated design, maximum impact
We designed a visually striking, uncomplicated and accessible website befitting of the stylish Magneto identity and their knowledgeable audience. The site allows car enthusiasts and collectors to browse a selection of articles, buy single issues, subscribe to print editions and purchase beautifully produced books and other products. The editorial feel achieved throughout the site is complemented by the added feature of bespoke templates, giving editors flexibility and options for how they put articles together.