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Driving Magneto’s e‑commerce ambitions
Driving Magneto’s e‑commerce ambitions

Driving Magneto’s e‑commerce ambitions

A car magazine like no other, with contributions from the world’s leading writers, photographers and illustrators.

Magneto magazine is an enviable brand in the car industry world. Having launched their first magazine in 2018, they wanted an ecommerce website to complement their timeless image while enabling them to drive sales of individual products and build subscriptions. We designed and developed a fully responsive site to achieve these goals and fuel their growth.

Magento magazines
Magento car
Magento magazines

Discovering Magneto’s audience

All of our projects start with a discovery phase. For Magneto, a key part of this was gaining a full understanding of their readership and online audience. After some initial research, we developed personas to immerse ourselves in the minds of their end users and predict their goals when using the website.

Magento user personas

UX design and wireframing

A responsive prototype was created using the information gathered during Discovery. We made sure that we understood the hierarchy of information and developed the content and architecture before progressing to the design phase. This included creating an editorial design style fit for a digital platform.

Magento UI
Magento UI
Magento UI
Magento UI

Styling it out

We adapted the Magneto brand identity for digital use, employing their established logo, typography and layout principles from their printed material. A style sheet was created to provide consistency throughout the site, adapting colour schemes and providing new font and image styling where required.

Magneto fonts
Magneto fonts

Uncomplicated design, maximum impact

We designed a visually striking, uncomplicated and accessible website befitting of the stylish Magneto identity and their knowledgeable audience. The site allows car enthusiasts and collectors to browse a selection of articles, buy single issues, subscribe to print editions and purchase beautifully produced books and other products. The editorial feel achieved throughout the site is complemented by the added feature of bespoke templates, giving editors flexibility and options for how they put articles together.

Magneto desktop mockup
Magento UI desktop
“We worked with Core to develop a more flexible ecommerce platform that allowed us to sell products as well as subscriptions. Core built upon our existing brand identity and strong print design principles and applied them very successfully to the new website. We are delighted with the results; the new ecommerce platform is helping us to drive our business forward.”
Geoff Love, Managing Director, Hothouse media