Previously known as Power my EV, Love my EV aims to help consumers find an electric vehicle and clean home energy to suit their needs. They wanted to transform the way customers viewed them and felt that a name change conveying more emotion and feeling would best align with their company values. We developed a new identity for Love my EV, giving the brand warmth and encapsulating the passion behind the sustainability message.
Their previous name and visual identity (Power my EV) lacked the emotional connection necessary to effectively convey their mission, vision and values; our work had to communicate the brand’s passion for sustainability and achieving net zero. The result is a new visual identity that uses soft, rounded lines with a cursive typeface to illustrate electric vehicles and clean home energy coming together for a greener future.
Our approach was to change the existing neon colour palette to one that could be used widely across various brand materials whilst still keeping a vibrant brand identity. We developed a new palette with a wider range of colours, allowing flexibility.
The previous visual identity was characterised by illustrations of cars and home energy. We decided that Love my EV had to utilise photography in order to show people in relevant situations and, therefore, give users relatable connections to the brand.
We knew that photography alone would not be enough to effectively communicate Love my EV’s mission and services. With that in mind, we developed a toolkit of bespoke icons and illustrations to use across their website and social media channels. They show the connection that choosing an electric vehicle and clean home energy has with taking care of our planet.
We designed and developed a new interactive site aimed at helping users find their perfect EV and clean energy match. Focussing on micro animations and interactivity, we also animated our illustrations and used techniques like scroll jacking.
The most important aspect of the design was to provide a streamlined, optimised UX experience delivering the same functionality to all users. The comparison tool and filters were carefully developed across all responsive devices, allowing simple navigation between options for maximum usability .
We created social media post examples to give an idea of how their new visual identity would look and work across various platforms. We developed key messaging consistent with the tone of voice, using it alongside the design to bring Love my EV to life.
“We had previously worked well with Core and so it was natural for us to partner with them on the redesign of our brand and identity. The team did an excellent job of helping us to evolve, steering our tone of voice and visual identity towards a broader consumer market. The work covered everything from naming to colour palette, illustrations, logo mark and the deployment of the new work across our web app and website.”
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