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Cityroomz Hotels

Budget can still be beautiful


Cityroomz Hotels


Web design and development, hosting, day-to-day support.


Ruby, Middleman


Ceri Richmond

View website

The client

Cityroomz is a budget boutique hotel in Edinburgh, offering inexpensive rooms with prime access to some of the scottish capital’s greatest attractions. Cityroomz is a sister hotel of the Sleeperz chain which delivers similarly low cost yet high quality accommodation in the cities of Cardiff and Newcastle.

Cityroomz casestudy desktop 01
Cityroomz casestudy desktop 02
Cityroomz casestudy desktop 03

The brief

Core was approached with the brief to design and build a new website for Cityroomz, with the feeling resonating with both staff and customers that the previous site had started to look a little out of date in comparison to their vision of themselves as a fresh new brand. The new site had to embody this feeling of freshness yet not lose its prime functionality as a place where room bookings are made.

The response

Much of our planning from a design perspective was devoted to ensuring that the new Cityroomz site had a ‘cool’ vibe to it. As a client existing in an extremely competitive space, the hotel industry in a major city such as Edinburgh, the site needed to look great to the user but also feel intuitive to navigate.

As is the case for all of the projects we embark on, great photography will help draw the eye of first time users and impress upon them a sense of energy and freshness. Photography can also help set an atmosphere to a site and for Cityroomz, we wanted to instill in the user both the beauty of Edinburgh and the stylish ambience of their brand.

Cityroomz mobile view01
Cityroomz mobile view02
Cityroomz mobile view03

In terms of the user experience, we felt the original site had a heavy top level navigation which lacked elegance, despite its necessity. The new site was built with a collapsable burger menu which both removed the initial clutter but then allowed the navigational items to breathe without spatial constraints upon opening. The homepage also featured a panel ‘teaser’ navigation which allows users to quickly shuffle through pages on the site with snippets of content to encourage them to read more.

As with many sites, there also had to be scope within the project for the integration of a variety of digital marketing features such as offer ads, newsletter sign ups and social share buttons. This holistic approach to marketing your business is vital if you are to compete in your sector and we at Core are open to this need, remaining flexible and adaptable in delivering our solutions.

Working with Core is always fun and interesting - they help us keep our digital touchpoints fresh and alive and their advice and support is always appreciated, helping to drive our business forward.

Javeed Anwar

Head of Marketing & Sales, Sleeperz Hotels

Let's talk

We would love to learn about your project

Call us on:
+44 (0)29 2070 4700

10 Mount Stuart Square,
Cardiff Bay
CF10 5EE

Email us at:

Let's get digital
working for you.


10 Mount Stuart Square,
Cardiff Bay
CF10 5EE
+44 (0)29 2070 4700


We're always pleased to hear from people who are interested in joining our team. We never use recruiters so no agencies please.