MotoNovo Personal Loan

Providing support to an established business exploring new opportunities.


MotoNovo Personal Loan


Web design and development, Digital Marketing

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The client

MotoNovo Finance are one of the leading motor finance providers in the UK, with thousands of customers every week choosing them to help buy their next car. A part of the multinational banking group FirstRand, MotoNovo have over 40 years experience in delivering financial services to their customers.

Motonovo desktop view01
Motonovo desktop view02
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The brief

MotoNovo is an established and well respected member of the financial services industry, however as the business has grown there have also been long term plans as to how to expand and evolve the company. One of these plans was to move into the personal loan sector. Of course, this presents challenges; both from a technical perspective and in moving into a highly competitive field with limited sector-specific brand recognition.

Core were engaged, through constant dialogue with MotoNovo, to manage each stage of this project; from design to launch and beyond. It was a journey which helped define, discover, develop and deliver success for MotoNovo.

The response

Although MotoNovo were keen to initiate their personal loan offering, the concept at its inception was relatively fluid. Much work and research needed to be undertaken at this primary stage to fully develop the idea and agree how it may work as an application. To help both the Core and MotoNovo teams become fully familiarised with the application’s context and its development, we first organised an intensive sprint meeting.

This idea of sprint is one which we apply to many of our projects; with a clearly defined plan of action in mapping out the project, sketching/deciding its process, creating an initial prototype and then fully testing the application out. It is a method with a proven record of success and one which we find greatly advantageous in delivering projects from scratch to launch.

Once we had shared our pool of knowledge between the two teams and reinforced the conversion funnel which needed to be in place from a technology perspective, we could then sketch out key pages. However, as with the vast majority of our projects, we like to get out of flat design as quickly as possible and get into the browser with a prototype. This way, everyone involved in the project can get to grips with the application more easily and make early UI suggestions.

Motonovo mobile view01
Motonovo mobile view02
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A key aspect of this project was its comprehensive testing. Understandably MotoNovo were keen to ensure that when this application rolled out it was best setup for success. Early and thorough testing allowed us to identify and correct any small errors pre-launch and deliver a product that had already been refined for user engagement.

Once the application had been pushed to live, Core was also tasked with helping to iterate the process, in constant dialogue with MotoNovo and third party software which is relied upon as part of the conversion funnel.

The MotoNovo personal loan application is a great example of our holistic approach to projects; from concept to delivery our wide range of knowledge and experience in the Core team allows us cover all the bases.

Let's talk

We would love to learn about your project

Call us on:
+44 (0)29 2070 4700

10 Mount Stuart Square,
Cardiff Bay
CF10 5EE

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10 Mount Stuart Square,
Cardiff Bay
CF10 5EE
+44 (0)29 2070 4700

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We're always pleased to hear from people who are interested in joining our team. We never use recruiters so no agencies please.